"The Non Nonprofit applies rigorous, real-world business thinking to nonprofit organizations, government, and the problem of intergenerational poverty... It is one that ought to be studied carefully by policy makers, politicians, and all who want to build a more productive and just society."-from the Foreword by Bill George Solving pervasive social problems like systemic poverty requires passion and creativity, but nonprofit leaders know they must also achieve tangible results. Fortunately for nonprofit leaders and social entrepreneurs, the same business principles that drive the world's best companies can be easily transferred to the realm of nonprofits. We should give up on the policies and principles that don't work, and adopt those principles that have been shown to work in organizations of all types. We need to be pragmatists, not ideologues or idealists. Steve Rothschild is the founder of Twin Cities RISE!, a trailblazing organization devoted to poverty red