You cant succeed without making a plan. Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. The authors have found that annual goals and plans create unforeseen barriers to achieving the best results. This is too short. Instead, a 12 Week Year captures the energy of year-end, and avoids the pitfalls of low productivity annualized thinking. With the traditional annual execution cycle there is an illusion that there is a lot of time to accomplish the goals, especially early in the year. The 12 Week Year is a how-to book for both individuals and organizations seeking to improve their execution effectiveness. The authors have redefined a year to be 12 weeks long. The rationale for our 12-week execution cycle, is that traditional annualized thinking is highly unproductive and creates a lack of healthy urgency. In 12 weeks however, there just isnt enough time to get complacent, and urgency increases and inten