As surprising as it may be to parents, young people today are immersed in porn culture everywhere they look. Through Internet porn, gaming, social media, marketing, and advertising, kids today have a much broader view of social and sexual possibilities, which makes it difficult for them to establish appropriate expectations or to feel adequate in their own sexuality.

Even more important, no one is talking to kids directly about the problem. Parents tend to convince themselves that their children are immune to cultural influences, wait until it comes up, or hope schools and pediatricians will address the issues. Educators and doctors may be able to start the conversation but it is fundamentally a parent's job to provide information about sex and relationships early and often to help young people find their way through their social and sexual lives. Delaying the necessary but awkward conversations with their kids leaves them vulnerable. The media, marketers, and porn and gaming industri