Includes access to 3 exclusive ebooks for hardcover readers only!

It pays to be LIKEABLE!

“Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book!”

-Jeffrey Hayzlett, bestselling author of Running the Gauntlet and The Mirror Test

“Dave Kerpen's manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book.”

-Charles Best, founder of DonorsChoose.org

“Kerpen demonstrates how building a likeable culture may be the most vital and rewarding strategy of all.”

-John Jantsch, author of The Commitment Engine and Duct Tape Marketing

“This important, persuasive book will change the way you think about and operate your business. Anyone who hopes to lead successfully