Jay Elliot was hired personally by Steve Jobs just in time to accompany Steve on an historic visit to Xerox's Palo Alto Research Center, the visit that changed the course of computing. As Senior Vice President, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. This book is about how Steve managed and motivated his peopleand what every manager can learn from Jobs about motivating people to do the best work of their livesan experience described by many who worked for him. Steve Jobs used "Pirates! Not the Navy" as a rallying crya metaphor to "Think Different". At Apple in the days of developing the Macintosh, it became the de-facto mantra of the Macintosh groupa four-word mission statement. It expresses the heart of Apple and Steve. Those lessons form the backbone of this book. People are eager for practical examples from Apple and Steve Jobs that show how his pr