Collins Business Essentials

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketin

Reengineering the Corporation

Michael Hammer, James Champy

audiobook

Inside the Tornado

Geoffrey A. Moore

audiobook

Focus

Al Ries

audiobook

The Leadership Engine

Noel M. Tichy

audiobook

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Geoffrey A. Moore

audiobook