Developed by two Harvard brain experts-a scientific, accessible approach to achieving success by retraining your brain to win.

Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life-you just need to develop the right brain for it.

In The Winner's Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what-and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential by establishing:

• Balance: Make emotions work in your favor

• Bounce: Create a failure-resistant brain

• Opportunity Radar: Spot hot prospects previously hidden by problems

• Focus Laser: Lock into what's important

• Effort Accelerator: Cultivate the drive to win

Along the way, they introduce you to dozens of interesting people who possess “win factors” (like the inventor of Whac-A-Mole) and share surp