The Responsibility Revolution is about about innovating new ways of working; instilling a new logic of competing; identifying new possibilities for leading; and redefining the very purpose of business. Jeffrey Hollender, founder of Seventh Generation, and Bill Breen, co-author of The Future of Management, have drawn on the best thinking not in the corporate responsibility arena, but in the realm of strategy, leadership, and management. They were granted access to all kinds of good-company innovators, CEOs, and founders, including a number who dont often give interviews, to show how an emerging breed of business revolutionaries are turning theory into practice, and are building organizations that grow revenue by contributing to the greater good. This is a book about change, but it seeks to help companies change from withinchange their priorities; the way they organize; how they compete; the way they interact with the world. Comprised of a potent mix of veteran good