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Billionaire entrepreneur Adam Neumann co-founded WeWork with the hope of changing the business market and paving the way for a conglomerate unlike anything the world had ever witnessed.
In Billion Dollar Loser (2020), Reeves Wiedeman chronicles the hectic rise and chaotic fall of WeWork under Neumann. Over ten years, Neumann wasted billions of dollars in investment funds on personal expenses, failed pet projects, and mismanagement. Refusing to see beyond his pride and ego, Neumann created a business cult with a promise of elevating the worldâs consciousness, but his supposed tech giant collapsed so dramatically that he was ousted from the kingdom he had built for himself.