âProvocativeâŠterrific storiesâ (The New Yorker) of the people who transformed sportsâin the span of a single generationâfrom a job that required even top athletes to work in the off-season to make ends meet into a massive global business.
It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they were being paid forâand he was right. Within a few years, he raised Palmerâs annual income from $5,000 to $500,000, and forever changed the landscape of the sports industry, transforming it from a form of entertainment to a profitable and fully functioning system of its own.
âA remarkable sagaâŠfilled with insights not only into sports, but also into human natureâ (The Dallas Morning News), Players features landmark moments, including the multiyear battle to free Palmer from a bad deal with the Wilson Sporting Goods Company; the 1973 Wimbledon boycott, when eighty-one of the top tennis players in the world protested the suspension of Nikola Pilic; baseball pitcher Catfish Hunterâs battle to become MLBâs first free agent; and how NFL executives transformed pro football from a commercial dud to the greatest show on earth.
âAn entertaining, illuminating readâ (New York Journal of Books), Players is a riveting, fly-on-the-wall account of the rise and creation of the modern sports world, and the people who made it happen. âNo part of the media and entertainment industry has seen a more substantial economic transformation than sportsâŠ.A half-century tour spanning a variety of widely recognized and lesser-known sports figures and competitions that have played roles in the industryâs developmentâŠ.Players could not be more timelyâ (The New York Times).