While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.
Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:
Enlist Millennial parents as co-creators of brands and products âą Promote purpose beyond the bottom line âą Cultivate shareability âą Democratize customer experience âą Integrate technology âą Develop content-driven campaigns that speak to Millennials âą And more
A gold mine of demographic profiles, interviews, and examples of brand successes and failu