Make me not me - Product stories as sales driver and identity builder
Kom igÄng direkt!

LĂ€s och lyssna gratis i 14 dagar

Make me not me - Product stories as sales driver and identity builder

FrÄn 139 kr/mÄnad efter provperioden. Ingen bindningstid.

Make me not me - Product stories as sales driver and identity builder
Kom igÄng direkt!

LĂ€s och lyssna gratis i 14 dagar

Luta dig tillbaka med Nextorys app och hitta din nÀsta historia bland hundratusentals ljudböcker och e-böcker.

FrÄn 139 kr/mÄnad efter provperioden. Ingen bindningstid.

Make me not me - Product stories as sales driver and identity builder

Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you successfully catch consumers’ interest?This book provides the answer. It’s all about adapting to the demands of entertainment – which means product stories that are simultaneously sales driving and identity building.The book presents volumes of examples – including how one of the most wide-spread breakfast cereals was originally developed as a way to counteract masturbation. It also fully explains concepts like Business mindfulness, the ‘Happy Valley phenomenon,’ and ‘Copperfield rhetoric.’ Moreover, you read about how a single word is used to encourage consumers to buy eggs from chickens that are less healthy and how consumers were led to pay 12 times more for their bowl of oatmeal porridge. Before concluding, the book provides a simple model for how to build quality product stories using four cornerstones, five elements that sell stories, and the ‘ICE’ you need.

Ingemar Fredriksson has over 40 years’ experience in business development and marketing while holding senior management positions in many Swedish and international companies. His previous books have all reached best-seller listings, several for many years, having received many positive reviews and wide media attention.

Make me not me - Product stories as sales driver and identity builder Àr tillgÀnglig som ljudbok och e-bok.

  • Ljudbok

    Publicerad : 2020-11-25

    IngÄr i: Guld, Familj

    ÖversĂ€ttare: Deane Goltermann

    SprÄk: Engelska

    Förlag Ljudbok: Procentförlaget

    ISBN Ljudbok: 9789198573565

  • E-bok

    Publicerad : 2019-10-29

    IngÄr i: Silver, Guld, Familj

    ÖversĂ€ttare: Deane Goltermann

    SprÄk: Engelska

    Förlag E-bok: Procentförlaget

    ISBN E-bok: 9789198436624

Visa mer

Det hÀr gillar andra med Nextory

SÄ bra att kunna lyssna pÄ en bra bok nÀr jag sitter i bilen eller pÄ flyget eller tÄget.

firstnameAnita

LÀtt att lÀsa och bra att man kan stÀlla in bakgrundsfÀrg och teckenstorlek.

secondPeter

Snabb och trevlig kundtjÀnst, bra utbud och snyggt anvÀndargrÀnssnitt. StÀndig utveckling av appen.

thirdAnna

Hundratusentals historier vÀntar

LÀs och lyssna hur mycket du vill. Du vÀljer sjÀlv nÀr du vill byta eller avsluta ditt abonnemang.

Roligare Àn nÄgonsin med böcker

Fler Àn 11 000 lÀsare har gett Nextory fem stjÀrnor i betyg pÄ App Store och Google Play.

Bokutmana dig sjÀlv

SÀtt upp egna lÀsmÄl och följ din egen bokstatistik med funktionerna Bokutmaningen och LÀsdagboken.