Diffusion of Innovations, 4th Edition

LĂ€s och lyssna gratis i 30 dagar

Diffusion of Innovations, 4th Edition

FrÄn 139 kr/mÄnad efter provperioden. Ingen bindningstid.

Diffusion of Innovations, 4th Edition

LĂ€s och lyssna gratis i 30 dagar

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FrÄn 139 kr/mÄnad efter provperioden. Ingen bindningstid.





Diffusion of Innovations, 4th Edition

Since the first edition of this landmark book was published in 1962,

Everett Rogers's name has become "virtually synonymous with the study
of diffusion of innovations," according to Choice. The second and

third editions of Diffusion of Innovations became the standard
textbook and reference on diffusion studies. Now, in the fourth
edition, Rogers presents the culmination of more than thirty years of

research that will set a new standard for analysis and inquiry.

The fourth edition is (1) a revision of the theoretical framework and

the research evidence supporting this model of diffusion, and (2) a
new intellectual venture, in that new concepts and new theoretical

viewpoints are introduced. This edition differs from its predecessors
in that it takes a much more critical stance in its review and
synthesis of 5,000 diffusion publications. During the past thirty

years or so, diffusion research has grown to be widely recognized,
applied and admired, but it has also been subjected to both
constructive and destructive criticism. This criticism is due in large

part to the stereotyped and limited ways in which many diffusion
scholars have defined the scope and method of their field of study.

Rogers analyzes the limitations of previous diffusion studies,
showing, for example, that the convergence model, by which
participants create and share information to reach a mutual
understanding, more accurately describes diffusion in most cases than

the linear model.

Rogers provides an entirely new set of case examples, from the
Balinese Water Temple to Nintendo videogames, that beautifully
illustrate his expansive research, as well as a completely revised

bibliography covering all relevant diffusion scholarship in the past
decade. Most important, he discusses recent research and current

topics, including social marketing, forecasting the rate of adoption,
technology transfer, and more. This all-inclusive work will be
essential reading for scholars and students in the fields of
communications, marketing, geography, economic development, political

science, sociology, and other related fields for generations to come.

Diffusion of Innovations, 4th Edition Àr tillgÀnglig som e-bok.

  • E-bok

    Publicerad : 2011-07-06

    SprÄk: Engelska

    Förlag E-bok: Free Press

    ISBN E-bok: 9781451602470

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