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Corporate strategy focuses on the formulation and implementation of strategy by using of the Generic, Grand and Diversification Strategies and their relevance to contemporary practice in business. This book gives managers, advanced business students, and executive students all the tools they need to make and review effective corporate strategy across a range of organizations practices such as innovating, developing core competencies and competitive advantages, and marketing new products and services.

This book is specially designed for those who are the students of Business, MBA, PGDM & Executives. IT management, businessmen, entrepreneurs, operating managers, middle-level managers across the management consultant, business executives and business professionals such as director of forecasting and planning, forecast manager, director of strategic planning, director of marketing, sales manager, advertising manager, CFO, financial officer, controller, treasurer, financial analyst, production manager, brand/product manager, new product manager, supply chain manager, logistics manager, material management manager, purchasing agent, scheduling manager, and director of information systems.