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Increase your business’s sales with these seven essential practices salespeople and organizations must embrace to thrive in today’s competitive marketplace.

Companies today are struggling to find the one thing that matters in today’s competitive marketplace. Price? Quality? Innovative product features?

While all of the above factors certainly influence a customer’s buying decision, none of them is the most influential factor. What is? The employee who has the most power to make or break your company’s bottom line and influence its customers—the salesperson.

Achieve Sales Excellence examines the paradigm of business-to- business sales. This book is based on the results of a fourteen-year study, which asked business customers—the key constituent group of professional salespeople—to define the qualities of world-class salespeople and organizations. It offers unmatched insights into sales performance issues and the practices sales professionals and organizations must embrace to become world-class sales forces.